Apurva Shukla/writing

08-16-25: Internet goodies I read last week

  1. Every marketing channel sucks right now
    • Andrew Chen argues that current marketing channels are ineffective for startups. Traditional methods like SEO, influencer marketing, PR, email marketing, viral loops, ads, referrals, and social launches are saturated and underperforming. He advises early-stage companies to focus on "Little Channels" - small, innovative, and targeted marketing strategies that leverage novelty and new technologies. The key is to be asymmetrical, take risks with branding, and recognize that a great product is ultimately the most critical factor in successful marketing.